Kathy Sierra: Creating Passionate Users at TOC

We’d hoped to get Kathy Sierra at our Tools of Change for Publishing conference, but had to settle for a video. I interviewed Kathy a couple of months ago about her approach to creating passionate users via the “I rule” moment, what publishers of all stripes (as well as anyone making presentations) can learn from her ideas about storyboarding non-fiction, as well as such things as why people are turned on by learning new skills, and why every day can be a kind of hero’s quest.

That turns out to be good news, since we can share that video with you. (More video from the conference coming soon.)

The video we showed at the conference is about a half-hour long, cut from a much longer interview of about two hours. We hope to have more material from the original longer interview available on Safari soon.

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