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Borders Prototype Store Shows Off Digital Center

Borders’ move toward digital services is on display in the company’s Ann Arbor, Mich. prototype store.

The store’s music section has been downgraded to make room for a new digital center that offers access to audio books, personal publishing via Lulu.com, photo printing, music downloads, and genealogy tools. Borders is also displaying related products, including Sony’s ebook reader, digital cameras, and GPS devices.

Ebooks aren’t specifically mentioned in any of the digital center coverage, but Borders and Sony recently teamed on a co-branded ebook store that is only accessible through customized software.

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