Books and Mobile Coupons

Peter Brantley
April 22, 2008 | Permalink | Comments (1) | Listen

Imagine if every book had a semacode or QR code associated with it, with ties to a book or author site. From VentureBeat:

A previous Jupiter Research report stated that 70 percent of consumers surveyed had no interest in using mobile coupons, but the mobile world is evolving quickly. Semacodes or QR codes, two dimensional square barcodes, are one example. Using a cellphone camera, a consumer simply takes a picture of one of these codes and a phone with the correct software can translate it into a coupon or a URL leading to where a coupon can be found. These ads are popular in Japan and can be found everywhere from coffee cups to billboards. Now Google is working with the technology in the U.S. under AdWords.

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1 Comments

Text U Save said:
February 26, 2009 2:41 PM

I'm very interested in the potential for these barcodes for mobile campaigns. The would seem to eliminate the whole need for an optin system because the cell phone user voluntarily photographs the bar code each time.

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