Path to Web Retail Getting Easier for Independent Music Labels

Peter Brantley
May 9, 2008 | Permalink | Comments (0) | Listen

This is an interesting story from the music world. The implication is that the barrier to retail is dropping in music, which has different hurdles than publishing.

The Independent Online Distribution Alliance, better known as IODA, launched itself in 2003 to help independent labels, artists and others in the music industry make the leap from physical to digital. One of its functions has been to act as a conduit to online retailers, such as Apple's iTunes Store, eMusic, Napster and Rhapsody. Now it's giving its members the option of being retailers, too.

Specifically, IODA is supplying labels and artists the technology to plug downloadable music stores into their websites. Unlike some earlier efforts to sell downloads, the stores integrate seamlessly into the sites with other e-commerce efforts ...

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