Study: Web Video Audience Stabilizes and Consumes More Streams

Mac Slocum
June 18, 2008 | Permalink | Comments (2) | Listen

A comScore study finds that the overall size of the Web video audience is stabilizing, but folks in this group are consuming more online video streams than they did a year ago. From MediaWeek:

... while the number of total streamers appears to have leveled off after a rapid growth period several years ago, those streamers are watching more clips each year. comScore found that viewers averaged 82 clips per month and 228 minutes of video viewing in April [2008], versus the 63 clips and 158 minute averages recorded nearly a year earlier.

A stable audience footprint combined with increased usage suggests the Web video space is maturing past its anything-goes stage, which means book trailers, pre-roll/post-roll advertising, and other business oriented video initiatives could also gain broader adoption.

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2 Comments

Hot Pluto said:
October 10, 2008 5:13 PM

For the budget minded smaller businesses, I see many using online content creation sites that allow them to mix-up their own Ad. They can now do this by adding photos, music and overlay text--pay under $100--click the button and their Ad is crated in miuntes. True they are not HD quality or typical commercials using actors but they are an alternative format that is an option in this tough economy.

As for where they put that content, they can't post it in enough places at this point. Some of the options that are less expensive and non intrusive are Video Business Directories.

Brett Hill- CEO
www.hotpluto.com

louise said:
January 3, 2009 7:31 AM

Searching through directories just doesnt cut it anymore. People expect not only to see a video, but they also expect it to be broadcast quality. Its the future alright.

Regards
Ossian Productions

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