• Print

Will Magazines Go Free?

Jennifer Armor, audit manager at Verified Audit Circulation, makes the case for free magazines. From Folio:

Because of the increasing price of paper and postage, Armour said, the cost of acquiring and keeping paid circ is becoming too high compared to the revenue it generates, and therefore, consumer publications will eventually move to a controlled circ model. Only magazines with premium content that can’t be found elsewhere will be able charge their readers.

tags: , , ,

Comments are closed.