New financials show a slight dip in the total percentage of Amazon’s revenue generated by books, DVDs and other media. From MarketWatch:
Amazon is also relying less on sales of media products such as books, DVDs and music, which has been its historical strength. In the second quarter, media sales accounted for 59% of the company’s total revenue compared to 64% last year.
Media sales grew 31% from the prior year. Sales of electronics and other general merchandise jumped 58% over the same period, totaling $1.5 billion for the second quarter.
The 59 percent brought in from media sales represents a huge chunk of revenue, but many publishing-centric Amazon discussions often neglect the non-media product categories that make it easier for Amazon to gamble on the Kindle and Web services.