Ad Downturn Forces Fashion Mags to Drop Pages

The shaky economy is hitting the normally strong fashion magazine industry. From the Wall Street Journal:

As September issues begin hitting the newsstands, two-thirds of the 16 top fashion and beauty magazines by number of ad pages are smaller than a year ago. W magazine, also published by Condé Nast Publications, a unit of Advance Publications, has 18% fewer advertising pages. Vogue has 674 pages of ads this year, down 7%, while Hearst’s Cosmopolitan is six pages, or 3.2%, lighter.

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