Kindle Projections, Roadblocks and Sightings

Theresa Poletti from MarketWatch comments on the relative absence of Kindle sightings, particularly in Silicon Valley:

The biggest problem is the fact that the Kindle is only available online, via the Website. For many consumer electronics products, potential buyers need to touch and feel the device, to pick it up and play with it, before making any kind of purchasing commitment …

Another roadblock for the Kindle is design. The company offers no alternative colors to the chalky white, which gets dirty easily and “looks cheap” according to [Rob] Enderle. He notes that the competing Sony eReader is more stylish, though it lacks many of the service components that make the Kindle popular.

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