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Presentations from the StartWithXML Forum

The following slides accompanied many of the presentations during the StartWithXML forum, held Jan. 13, 2009 in New York City.


XML–Why Bother?

David Young, Hachette Book Group USA

As Chairman and CEO of one of America’s leading trade publishers, David Young presents the executive perspective on the role of XML technologies in the increasingly complex business of creating and selling books.

XML–Why Bother?
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An Introduction to StartWithXML

Michael Healy, Book Industry Study Group

Introduction to some of the key terms and concepts needed to understand the day’s program.


ROI Drivers for a StartWithXML Production Process

Brian O’Leary, Magellan Media Consulting Partners

Overview of the key components that provide the return on investment in an XML workflow.


Saving Money by Adopting an XML-Based Meta Data Workflow

Werner Fischer, Klopotek North America

Presented as part of the “StartWithXML ROI: Savings” panel.


Starting with XML: The Benefits of Automating Composition with Standard Stylesheets

Rebecca Goldthwaite, Cengage Learning

Presented as part of the “StartWithXML ROI: Savings” panel.


Leveraging XML for IP Rights

Steve Kotrch, Simon & Schuster

Presented as part of the “StartWithXML ROI: Savings” panel.

Leveraging XML for IP Rights
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Marketing Books In A World Of Discoverability

Evan Schnittman, Oxford University Press

Presented as part of the “StartWithXML ROI: Revenues” panel.


Supporting Multi-Format Publishing

Leslie Hulse, HarperCollins Publishers

Presented as part of the “StartWithXML ROI: Revenues” panel.

Supporting multi-format publishing
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Online Licensing Strategies: The Path to Digital Revenue

Bill O’Brien, Copyright Clearance Center

Presented as part of the “StartWithXML ROI: Revenues” panel.


Digital Book Printing: The New Economics Of Print-On-Demand

David Taylor, Lightning Source Inc.

Presented as part of the “StartWithXML ROI: Revenues” panel.


The View from the Front Lines

Ken Brooks, Cengage Learning

As a publishing technology pioneer and SVP, Global Production and Manufacturing at one of America’s largest educational publishers, Ken Brooks presents lessons for the publishing industry at large based on his experiences implementing successful, large-scale XML production processes.

The View from the Front Lines
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StartWithXML Solutions Overview

Brian O’Leary, Magellan Media Consulting Partners

Overview of the many publishing technology solutions providers and how their offerings support an XML workflow.


XML Workflow Foundations: Efficient Title Management Practices

Doug Lessing, Firebrand Technologies

Presented as part of the “StartWithXML Solutions: Tools” panel.


Building an XML workflow: Tools and Key Considerations

Steve Waldron, Klopotek North America

Presented as part of the “StartWithXML Solutions: Tools” panel.


DAM for Production vs DAM for Distribution

Scott Cook, codeMantra

Presented as part of the “StartWithXML Solutions: Tools” panel.


O’Reilly XML Toolchain

Andrew Savikas, O’Reilly Media

Presented as part of the “StartWithXML Solutions: Tools” panel.

O’Reilly XML Toolchain
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StartWithXML Readiness Checklist

Brian O’Leary, Magellan Media Consulting Partners

Checklist of the key issues publishers should consider before implementing an XML production process.

StartWithXML Readiness Checklist
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Tagging and Chunking Best Practices

Laura Dawson, LJNDawson

Presented as part of the “StartWithXML Solutions: Methods” panel.

Tagging and Chunking Best Practices
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The Evolving Role of Authors and Editors

Phil Madans, Hachette Book Group

Presented as part of the “StartWithXML Solutions: Methods” panel.


How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, and Put XML at the Source of Its Content

Frank Grazioli, John Wiley & Sons

Presented as part of the “StartWithXML Solutions: Methods” panel.

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