If you follow us on Twitter, you already know that the Call for Proposals is now open for the 2010 Tools of Change for Publishing Conference (Feb. 22-24, 2010 in New York).
One of our main themes last year was that all publishing is now digital publishing, and that’s becoming clearer with each new announcement about a new device, reseller, smartphone, or other new way to reach an audience — an audience that is now often walking around with a bookstore in their pocket or briefcase. Here’s some of the topics we’re looking for:
- Reaching mobile readers: when your customers carry bookstores in their pockets
- Pricing and packaging digital books
- Case studies of successful (or unsuccessful!) new publishing and digital initiatives
- Case studies from implementing lessons learned at a previous TOC Conference
- Strategies and tactics for incorporating print-on-demand into a supply chain
- Moving beyond books: selling merchandise, community, experience, and other scarce goods in a world of “free”
- Tools and challenges for an efficient all-digital workflow
- Revising your P&L’s for the economics of digital publishing
- Understanding and responding to the changing retail landscape
- Using the web to find and promote the original people behind “user-generated content”–authors
- Best practices for working with Amazon, Google, and other big internet players
- How to capture and analyze web metrics of interest to publishers
- Best new practices and tools for working with and supporting authors during editorial, production and/or marketing phases
- Systems and devices for displaying digital copy (demos welcome)
- Business models for delivering and/or receiving material via new devices
- New copyright clearing, assertion, and determination mechanisms
- XML, EPUB, RDF, and other TLA‘s (three-letter acronyms) decoded and explained
- Using open-source tools to assemble a digital publishing workflow
If you have an idea for a session, tutorial, or “lightning demo” we want to hear from you.
And if you’re making plans for the Frankfurt Book Fair, don’t forget to sign up for TOC Frankfurt, a one-day conference looking at these issues from a European perspective.