Last week I pointed to a 1994 interview Tim O’Reilly did that touched on the impact the Web would have on publishing. A nice contemporary companion is this 1995 paper titled “Publishing Models for Internet Commerce” that remains relevant (perhaps more so) today:
In an information glut, it is not content but context that is king. Someone chooses the New York Times over the New York Post not because of any kind of proprietary lock on content (though to be sure there is a role for scoops and special features) but rather because it has developed an editorial point of view that appeals to a particular class of reader. In a similar way, there is an enormous role for the establishment of “information brands” on the net–publications that have established relationships of trust with particular audiences.