TOC Preview: Getting the Reader's Perspective

This week I’ll be posting some preview highlights about next week’s (nearly sold out) TOC Conference in New York.

One of the concerns we heard loud and clear from last year’s conference (and has been echoed since more broadly in a variety of blogs, Twitter, and email conversations) is that publishers aren’t paying enough attention to how things look from the reader’s point of view, especially when it comes to things like pricing and purchase experience.

We’ve lined up several great sessions and panels to explore the reader perspective from a variety of angles. Note that when you’ve logged in to the conference website, you can indicate whether you’re interested in specific sessions:

I’m also happy to say we’ve managed to squeeze in a session about using the capabilities of Apple’s new iPad to better serve digital readers.

More tomorrow…