Comparing a basic mobile phone to a spiffy new smartphone is like comparing a circa-1993 desktop computer to a Macbook Pro. They’re related in a basic sense, but the discrepancies are immense.
Why is this relevant? Because worldwide mobile phone penetration is high while smartphone penetration is relatively low. And if you’re a digital publisher trying to reach new markets, you better create material that works on the dominant devices. That means small displays and limited functionality. Arthur Attwell, co-founder and CEO of Electric Book Works, expands on this phone divide in the following interview.