In the wake of Apple’s rejection of the Sony Reader app, speculations abound as to what it all means and what next steps app companies might take. In the case specifically of ereaders, many are waiting for the Amazon app to fall victim to this same policy (a policy that Apple says isn’t new).
Liza Daly, owner and president of Threepress Consulting, Inc., thinks the whole situation points to the increased importance of an HTML5-based ereader. Granted, her company developed Ibis Reader — an HTML5-based reader. (The system is pretty slick, and with the increased experimentation with books in the cloud, it may just be the next big thing.)
European publishers don’t know what to make of Apple’s latest move and have scheduled a summit in London on Feb. 17 to discuss the situation. The meeting includes newspaper publishers as well, who are feeling particularly “betrayed” by the in-app purchasing policy, as it will directly affect their iPad subscription platforms, and not in a good way.
Whatever it is that Apple is doing — and no one is quite certain of that yet — everyone seems to agree that it’s a game changer. Just what game it’s changing remains to be seen.