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Story first, interactivity second

Jos Carlyle on creating successful children's book apps.

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Children’s book apps are among the most popular products in the iTunes app store. Persian Cat Press recently released one called “The Gift,” and it’s turning a lot of heads. “The Gift” was written specifically for the iPad, so it’s not a repurposed product that originated in print. In this interview with Jos Carlyle, Persian Cat Press creative director, we learn more about what goes into the creation of a successful children’s book app.

Key points from the full video interview (below) include:

  • Exciting times for multi-sensory content — The new opportunities touch screens like the iPad offer content producers are seemingly endless. [Discussed at the 1:00 mark.]
  • Story first, interactivity second — The story is written first, of course, but the app’s interactivity can’t be treated as a last-minute add-on. The reader’s interaction must be carefully woven into the story so the two are seamless. [Discussed at 8:14.]
  • Multiple reading scenarios have to be considered — The app might be read by a parent to a child, or it might just be used by a child on his or her own. Various features are included to allow either option, but they have to be implemented in a manner that doesn’t feel awkward or obtrusive. [Discussed at 9:00.]
  • Addressing the discoverability problem — Persian Cat Press has taken matters into their own hands. Besides networking with popular bloggers and reviewers, they’ve created a free app called Cat-Nav that reviews apps and helps make them more visible. [Discussed at 15:20.]
  • What’s the “right” price? — It’s unfortunate, but important, to realize that book apps are competing with other types of apps, and customers have been conditioned to expect cheaper pricing across the board. The result is a richer, more dynamic product than something similar in print but at a lower price than print … at least for now. [Discussed at 16:50.]

You can view the entire interview in the following video.


Jos Carlyle will be speaking at TOC Bologna on March 18th . Registration is currently open, but the event is likely to sell out, so be sure to buy your ticket soon.


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