Gus Balbontin

Are we solving customer problems?

Customers only care about their needs, not your business problems

This article contains my personal views, not those of my employer Lonely Planet.

The challenge the publishing industry faces today is complex. Against centuries of industry inertia and decades of business momentum, the job of transforming publishing is demanding to say the least. The healthy and long-lasting business model we once had is still funding emerging digital models but simultaneously holding them back.

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