Direct ebook sales require a fundamentally different approach
“Why would I need to know who buys my books?” — some publishers have asked (and still are asking) this question. “I have my distribution channels and am quite happy to give them my ebooks too.”
If this statement surprises you, you are most probably (at the least) contemplating a direct sales channel. Traditional publishers have been migrating to the digital retail world by following the same principles that were applicable to print book sales. As a result, not many of them have been successful. Direct digital book sales require some fundamentally and radically different approaches.