The shift from writing to platform-building as book launch approaches
Last week I talked about putting pen to paper, or keystrokes to Microsoft Word, and all the behind the scenes work that involved. When I felt I had no clue what I was doing, I remembered what my developmental editor told me. Don’t judge and don’t stop, so I didn’t judge and I didn’t stop.
How do I find out who really knows what I need to know?
Last week I talked about the lessons learned from self-publishing boot camp. After the boot camp ended I knew I had a lot to learn. I liked the business challenges that I was seeing. For a guy coming in out of nowhere, it sure did seem great that I didn’t have to be held up to the mercy of a big impersonal New York publishing house. I knew at this point product was all that mattered. Everything else could be dealt with before the book came out, but didn’t require attention immediately.
Documenting my journey from clueless newbie to published author
So what am I doing here? As President & CEO of LabMD, Inc., a uropathology medical laboratory in Atlanta, Georgia, (we test blood, urine, and tissue for cancer and other medical issues), this is not my normal venue. However, shockingly, I am writing a book about battling the Feds while I continue to fight the Feds and learn about writing and publishing a book all at the same time.