Authors and publishers need to get creative with piracy. DRM isn't the answer.
Mike Hendrickson: "Adding DRM to content to deter theft … are you kidding me? Seriously, think about that. It will take a good programmer about an hour to get past most DRM, or a manual shop somewhere in the world will cut and scan the physical book and away it goes."
The book of the future requires collaboration, so let's start the change before we have to.
During lunch at TOC last week, we had a roundtable discussion that centered on the future of the book. The conversation touched on many different areas as you would expect: from distribution and inventory, to pricing and formats, to audience ownership and engagement.