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Join us for a free webcast on April 26 to discuss the subscription model
My music buying habits have definitely changed over the years. I’m doing a lot more streaming now and rarely buying individual tracks or albums. I use Spotify but I also started using Rdio. I’m still in the free trial period for the latter and not sure which, if either, I’ll end up paying for.
One question that seems to keep popping up in the ebook publishing world is, “when will a Spotify for ebooks emerge?” You could argue that a few services already offer unlimited access to free ebook content. Those services are, of course, limited in their breadth. You won’t find any offering all the latest bestsellers, for example, but Spotify and other streaming music services let you listen to plenty of hits.
This one-day event promises plenty of enlightening discussion and debate
Are German ebooks really any different than those in the U.S. or the U.K.? Many strong indicators say yes, they are different. That’s why many ebook debates in the past have not ended with practical guidelines for German publishers and their pursuit of innovation.
That will be different when TOC buchreport: Getting Ebooks Mainstream takes place as a one-day conference in Berlin on April 23, 2013. Many senior-level German publishing and book distribution executives will meet with new, young innovators, to discuss where the market is heading.
An opportunity to participate in Schilling's next industry white paper
The ebook revolution started with the launch of the original Kindle back in late 2007. More than 5 years later the world is now moving away from dedicated e-readers to multifunction tablets. Despite the dramatic rise in ebook sales most students are still lugging around backpacks full of heavy textbooks. Why has this sector been so slow to switch to digital? What does the future of educational publishing look like? What attributes will be required for the successful textbook publisher of the future?
Startups offer the key ingredients of partnership and inspiration
1. The Harvard Common Press recently announced plans to open an office in San Francisco to become more closely aligned with the food startup community. The food industry probably isn’t the first thing that comes to mind when most people think of startups. Can you give us an example of some of the exciting startup activity you’re seeing in this space?
There’s a lot going on in food right now, and it’s a great time to be talking about food + technology. As you say, I don’t think food is the first thing that comes to people’s minds when they think of innovation and startup entrepreneurship, but unsurprisingly it is happening all around us. I bet many of those same people are avid users of Foodspotting (which, coincidentally, was recently acquired by OpenTable for $10M) or GrubHub or any number of other apps and digital platforms that make it easier, more efficient, or fun to discover and try new foods.
Amazon's AutoRip service could further complicate matters
Over the past few weeks we’ve seen some landmark decisions on whether you really own that content you bought and if you can resell it. First, in the Kirtsaeng vs. Wiley case we learned that it’s OK to buy low-priced print books from overseas, ship them to the U.S. and resell them for a profit. That’s a victory for the middleman entrepreneur and everyone frustrated with high-priced textbooks. Well, it’s a victory till publishers raise their overseas prices to be more in line with U.S. prices, at which point students in those foreign countries lose.
Next, we have the federal ruling against ReDigi on the digital content resale front. I’m hoping ReDigi appeals but for now this means you can’t sell your iTunes library, for example. That ruling is considered a victory for labels (and publishers as ReDigi is looking to move into used ebook sales) and a loss for consumers.
Data-driven publishing, ReDigi loses in court, and the Digital Public Library of America is ready to launch.
Data’s growing role in the digital publishing ecosystem
Data is becoming a driving force in the era of digital content. From subscription strategies to target marketing and advertising to content curation and methods of consumption, data is increasingly becoming the backbone of new publishing models.
Mashable’s Lauren Indvik took an in-depth look this week at the role data is playing in the Financial Times’ success in its digital first campaign. Last year, the newspaper notably reported its number of digital subscribers surpassed its number of print subscribers, and today, Indvik reports, the revenue from subscriptions accounts for more than 50% of the Financial Times’ revenue, compared to 39% from advertising.
Financial Times CEO John Ridding told Indvik the digital subscriber success stems from collecting reader data at their paywall to map reader behavior leading up to a subscription, and requiring readers to register to access up to eight free articles per month allows them to gather user-specific data to better target potential subscribers. Their data-driven approach also is helping to target advertising and marketing, and to give advertisers highly detailed reports on a particular campaign’s performance. “We can prove in real-time quite effectively what advertising is working and put that data in front of advertisers,” Ridding told Indvik.