Allen Lau on how Wattpad leverages free content.
We’ve been talking about pricing in July, and how could the conversation be complete without coverage of the free content model? Wattpad is a fairly new company that’s built completely upon free content. In the following interview, I talk with Wattpad CEO and co-founder Allen Lau about how they’re leveraging free content and how you might be able to as well.
Rafiq Ahmed talks pricing strategies for Demibooks' Composer platform.
In this TOC podcast, Demibooks CEO and co-founder Rafiq Ahmed talks about challenges in the ebook tools space and how his startup is handling pricing.
Clint Greenleaf on the challenges of working with and competing against Amazon.
In this TOC podcast, Greenleaf Book Group founder and CEO Clint Greenleaf shares a unique perspective on working with and competing against Amazon. He also addresses the DOJ lawsuit and offers thoughts on the future of ereaders.
Bob Pritchett on how and why he built his company around a direct sales channel.
In this TOC podcast, Logos Bible Software president & CEO Bob Pritchett talks about the importance of customer engagement, building direct sales channels, and how to beat Amazon.
Laura Maaske on creating captivating digital imagery.
In this TOC podcast, medical illustrator Laura Maaske talks about creating digital imagery, the move from print to digital, and how publishers need to adjust their thinking.
John Oakes on OR Books' alternative business model.
In this TOC podcast, OR Books co-founder John Oakes talks about the importance of a direct to consumer channel and why OR Books has made it a priority.
Verane Pick on what's involved in a transmedia operation.
In this TOC podcast, Verane Pick talks about her work at Counter Intelligence Media. She also talks about gaming mechanisms and hints that gaming techniques may become an "engagement silo" in a future project.
Hugh McGuire on his new PressBooks publishing platform.
In this TOC podcast, PressBooks founder Hugh McGuire talks about the current state and future plans for this new book production platform PressBooks.
Kevin Broccoli on the importance of indexes in ebooks.
In this TOC podcast interview, BIM Publishing Services CEO Kevin Broccoli talks about how indexes can and should evolve in the digital world. He says dynamic, linked indexes can be used as cross-selling tools and that index mashups are the way of the future.