The value of free

Allen Lau on how Wattpad leverages free content.

Play

This post is part of the TOC podcast series. You can also subscribe to the free TOC podcast through iTunes.


We’ve been talking about pricing in July, and how could the conversation be complete without coverage of the free content model? Wattpad is a fairly new company that’s built completely upon free content. In the following interview, I talk with Wattpad CEO and co-founder Allen Lau about how they’re leveraging free content and how you might be able to as well.

Read more…

Comment: 1 |

Pricing lessons learned from a publishing startup

Rafiq Ahmed talks pricing strategies for Demibooks' Composer platform.

In this TOC podcast, Demibooks CEO and co-founder Rafiq Ahmed talks about challenges in the ebook tools space and how his startup is handling pricing.

Comment: 1 |
Amazon as friend and foe

Amazon as friend and foe

Clint Greenleaf on the challenges of working with and competing against Amazon.

In this TOC podcast, Greenleaf Book Group founder and CEO Clint Greenleaf shares a unique perspective on working with and competing against Amazon. He also addresses the DOJ lawsuit and offers thoughts on the future of ereaders.

Comment |
Direct sales should be a publisher priority

Direct sales should be a publisher priority

Bob Pritchett on how and why he built his company around a direct sales channel.

In this TOC podcast, Logos Bible Software president & CEO Bob Pritchett talks about the importance of customer engagement, building direct sales channels, and how to beat Amazon.

Comment |
Depth and immersion give static print images new digital life

Depth and immersion give static print images new digital life

Laura Maaske on creating captivating digital imagery.

In this TOC podcast, medical illustrator Laura Maaske talks about creating digital imagery, the move from print to digital, and how publishers need to adjust their thinking.

Comment |
For many publishers, direct sales is an untapped opportunity

For many publishers, direct sales is an untapped opportunity

John Oakes on OR Books' alternative business model.

In this TOC podcast, OR Books co-founder John Oakes talks about the importance of a direct to consumer channel and why OR Books has made it a priority.

Comments: 2 |
Social reading should focus on common interests rather than friend status

Social reading should focus on common interests rather than friend status

Travis Alber on ReadSocial's unique social reading environment.

In this TOC podcast, we hear from ReadSocial co-founder Travis Alber on why they're building their platform without tying it to your social graph.

Comment: 1 |
As transmedia publishing evolves, experimentation is the name of the game

As transmedia publishing evolves, experimentation is the name of the game

Verane Pick on what's involved in a transmedia operation.

In this TOC podcast, Verane Pick talks about her work at Counter Intelligence Media. She also talks about gaming mechanisms and hints that gaming techniques may become an "engagement silo" in a future project.

Comment |
Books should be as easy to create as websites

Books should be as easy to create as websites

Hugh McGuire on his new PressBooks publishing platform.

In this TOC podcast, PressBooks founder Hugh McGuire talks about the current state and future plans for this new book production platform PressBooks.

Comment: 1 |
Context matters: Search can't replace a high-quality index

Context matters: Search can't replace a high-quality index

Kevin Broccoli on the importance of indexes in ebooks.

In this TOC podcast interview, BIM Publishing Services CEO Kevin Broccoli talks about how indexes can and should evolve in the digital world. He says dynamic, linked indexes can be used as cross-selling tools and that index mashups are the way of the future.

Comments: 2 |