A venture into self-publishing

A venture into self-publishing

Scott Berkun turned to self-publishing with his latest book, "Mindfire." In this TOC podcast, Berkun discusses the experience and says the biggest surprise was the required PR effort. He also says traditional and self-publishing don't need to be polarized options, for authors or for publishers and editors.

Traditional vs self-publishing: Neither is the perfect solution

Traditional vs self-publishing: Neither is the perfect solution

Dan Gillmor offers an author's perspective on choosing how to publish.

In this video podcast, author Dan Gillmor talks about the pros and cons of traditional publishing versus self-publishing.

Social is an integral part of tomorrow's reading experience

Social is an integral part of tomorrow's reading experience

When social reading is done right, it's like a great conversation with interesting people.

In this audio podcast, mobNotate's Ricky Wong and Sean Gerrish talk about how mobNotate connects readers and content, why a social reading environment works, and what such an environment looks like.

HTML5: The platform-agnostic key to the future of publishing

HTML5: The platform-agnostic key to the future of publishing

Brian Fling on his company PinchZoom Press and why he built it atop HTML5.

In this TOC podcast, PinchZoom Press founder Brian Fling talks about why he chose HTML5 over EPUB3. He says HTML5 is more platform agnostic. Fling also says native apps are here to stay, so building for multiple platforms will continue to be necessary.

Keeping Safari Books on top

Keeping Safari Books on top

Andrew Savikas on how Safari Books is evolving to meet customers' needs.

Safari Books Online CEO Andrew Savikas talks about Safari Books' success and how it's incorporating mobile technologies into its business model.

Why publishers should build direct sales channels

Why publishers should build direct sales channels

Allen Noren on ebook sales success and competing in a global market.

In this TOC video podcast, Allen Noren, the head of O'Reilly's online and marketing groups, addresses questions about how to succeed in the digital market, dealing with "Walmart world" deep discounts, and learning from fixed-price territories.

Exposing content via APIs

Exposing content via APIs

Fluidinfo's Terry Jones on the role of APIs in the future of publishing.

APIs enable developers to work with your content like a box of Legos, building solutions you may never have dreamed of. In this TOC podcast, Fluidinfo CEO Terry Jones says the real world is "writable" and describes how APIs can offer powerful publishing solutions.

Not a self-publisher, far from a traditional publisher

Not a self-publisher, far from a traditional publisher

Jesse Potash on how he's approaching the publishing model differently with Pubslush Press.

In this podcast, Jesse Potash, founder of Pubslush Press, talks about how his company differs from self-publishing platforms — and from Kickstarter — and how he’s using it to help eradicate global illiteracy.

Agile content models better address audience wants and needs

Agile content models better address audience wants and needs

Kristen McLean on Bookigee and why agile is a better model.

Agile isn’t just for software developers — content developers can benefit from the agile model as well. In this podcast, Bookigee’s founder and CEO Kristen McLean talks about why agile is the way to go.