Average Time on Site (Web Analytics)
The more time users spend on your site, the more you can assume they're engaged with your content and your brand ... and your sponsors' brands. Given the hyperactive nature of Web browsing, holding visitor attention for a full minute or more is considered a success.
As the Google Analytics FAQ notes, some visitors leave unattended browser windows open. Analytics tools make no distinction between an engaged viewer and a distracted viewer with messy browsing habits.
TOC Stories Referencing Analytics & Web Content
Customer Loyalty for Mobile Devices
Some of the most interesting data on trends in mobile development has been coming from Flurry, an app analytics company (developers insert little snippets of Flurry code in their...What Ebook Resellers Should Learn from Scribd
Scribd made a splash when they opened up a "Scribd Store" for selling view and download access to documents. Their terms (80% to the document publisher) are quite generous, though one reason publishers keep so much is that most of the merchandising (including pricing) is self service -- Scribd could learn a lot from other media retailers if they're interested in really promoting document sales.The Economic Realities of Digital-Only Newspapers
Alan Mutter has an incisive analysis explaining why an all-digital strategy would be unacceptably painful for the majority of established newspapers: Because newspapers on average derive approximately 90% of...New York Times Settles Linking Suit
In what many of us thought was a slightly bizarre case, the New York Times Co. has settled with GateHouse Media in a suit attempting to cease the automated..."None of this is good or bad; it just is"
Lev Grossman takes a pragmatic look at the changing state of authors, readers, and the definition of publishing: Self-publishing has gone from being the last resort of the desperate..."Amazon Tax" Moves Forward in New York
A judge has dismissed lawsuits from Amazon and Overstock.com challenging New York's "Amazon tax," which was enacted last year. From the Associated Press: The law applies to companies that don't...Google Doesn't Have Answers for Newspapers
Fortune Magazine has an interesting interview with Eric Schmidt about Google's relationship with newspapers: Maybe their time [newspapers'] has just come and gone? No. They don't have a problem...Newspapers Pursued New Tech with Wrong Intentions
In a column at Slate, Jack Schafer says newspapers' overcommitment to form and content lock-in led to the industry missing Web opportunities: From the beginning, newspapers sought to invent...The Realities of Big Web Traffic and Advertising
Major news sites that rely on advertising as their primary revenue stream need to log hundreds of millions of page views per month to attract significant attention from advertisers, according...PC Magazine Goes Web Only
PC Magazine's January 2009 edition will mark the end of its print run. A reduced staff will focus on the PCMag Digital Network. From paidContent.org: The magazine, which was...Why Blogging and Social Media Shouldn't be Ignored
Consistent blogging and Web-based interaction often fall by the wayside when other projects demand attention, but venture capitalist Fred Wilson makes a compelling argument for keeping connectivity on the...Webcast Video: Why Publishers Should Care About SEO
See the full video from the TOC Webcast: "Why Publishers Should Care About SEO," with SEO expert Jamie Low.U.S. News Shifts Focus to Digital
U.S. News & World Report is pulling the plug on its regular print edition. From the Washington Post: The financially struggling magazine, which cut back to biweekly publication earlier...What Cookbook Publishers Can Learn from the Music Industry
The maturation of music downloads offers a path for cookbook publishers.New Project Examines Close Reading and Web Collaboration
On Nov. 10, Doris Lessing's The Golden Notebook will be read and discussed by seven readers in a new experiment that explores "close reading" and the mechanisms of online...- Stay Connected
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