Widgets
An application/object that can be embedded on Web sites. Widgets represent a hybrid form of advertising that engages content creators and readers through interactivity. Simple widgets provide information and links, while others offer immersive communication and gaming experiences. Some book publishers use widgets to promote titles.
TOC Stories Referencing Widgets
What Cookbook Publishers Can Learn from the Music Industry
The maturation of music downloads offers a path for cookbook publishers.Google Book Search Listings Now Embeddable
Titles from from Google's Book Search index can now be embedded in non-Google Web pages. From Inside Google Book Search: We're launching a set of free tools that allow retailers,...TOC Recommended Reading
Create Digital First (Martyn Daniels, Brave New World) Today we are the start of a digital consumer offer but it is in the main based on yesterday's physical cost model,...Open Question: Do You Use Twitter?
Mediabistro recently conducted an informal round-up of publishers and authors who use Twitter to publicize titles and interact with readers. Within TOC, we use Twitter (plug: follow us here)...PBS Online Videos Include Advertising
PBS is releasing shows on the video site Hulu, but incorporating advertising with a revenue sharing plan. The New York Times Bits blog discusses the move with Andrew Russell,..."Prince Caspian" Gets Read It Before You See It Campaign
In anticipation of the upcoming Narnia sequel, HarperCollins is using Facebook, widgets and Web marketing for a "read it before you see it" campaign.- Stay Connected
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