StartWithXML Agenda

8:15 am – 9:00 am

Registration and Networking
(Continental Breakfast Served)

9:00 am – 12:00 Noon

Welcome & Introduction

Morning Keynote

The View From the Top
David Young, Chairman and CEO, Hachette Book Group USA explains why the future of publishing profitability and growth depends on intelligent use of new production technologies and practices.

StartwithXML ROI Forum

The morning sessions will focus on how digital production tools and methods can drive both cost reduction and new revenue growth. Topics will include:

• ROI drivers for a StartwithXML workflow
• How to reduce composition costs with XML and style sheets
• The new economics of multi-format publishing
• Bringing greater efficiency to the production process
• How to support digital marketing and increased discovery online

12:00 pm – 1:00 pm

LUNCH

1:00 pm – 4:30 pm

Afternoon Keynote

The View From the Front Lines
Ken Brooks, SVP, Global Production and Manufacturing, Cengage Learning offers practical strategies for publishers of all types who want to realize the benefits and tackle the challenges of initiating an XML program.

StartwithXML Solutions Forum

The afternoon sessions will address the many solutions used by publishers to realize the benefits of new digital production techniques. Speakers will present their experiences with specific tools and methods including:

• Getting started: evaluating your publishing program
• Working with Word templates, ePUB, DocBook, and other tools
• How to get authors and editors involved
• When and how to create “chunks” and tag content
• Getting the most value out of your existing DAM practices

4:30 pm – 5:00 pm

Closing Remarks