ENTRIES TAGGED "37 signals"

Targeting Small Companies with Small Products

Bill Taylor's short profile of 37 Signals looks at the upside of building small products for small companies: Most technology companies are obsessed with the "enterprise" market — Fortune 500 giants with complicated problems and big budgets. 37Signals builds software for entrepreneurs and small companies where the executives who buy the product also use the product — a market…

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Does Skipping Publishers Mean Skipping Libraries?

When I speak to an audience of publishers, I use Getting Real as an important example of how popular bloggers who want to publish can easily skip publishers all together. 30,000 copies of a self-published PDF @ $19 (with no incremental unit cost) implies some enviable margins. Tim Spalding over at LibraryThing brings up an unintended but important consequence…

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