ENTRIES TAGGED "advertising"

Watch the YouTube Video, Buy the Product

YouTube's Content ID service, something we've covered in the past, gives publishers two options for handling unauthorized videos: the material can be removed from YouTube or it can be turned into advertising/revenue opportunities. An article in today's New York Times shows which option Google prefers — Content ID can now be used to associate "click-to-buy" links with video clips:…

Finding Balance Between User Experience and Web Ads

Google's ad model may be difficult to duplicate technologically, but the system's balance between users and advertisers is something all Web advertising projects should strive for.

Politico Expanding Staff, Circulation and Ad Space

Politico doesn't shy from a challenge. The upstart political news outlet is expanding its newsroom, increasing its circulation, and claiming tough-to-sell advertising space from other media outlets. From the New York Times: Looking for a new revenue source, it recently created Politico Network, working with a handful of newspapers, including The Atlanta Journal-Constitution and The Plain Dealer in Cleveland….

Levels of Quality and Revenue Streams

A mix of low and high-quality digital formats could increase awareness and satisfy consumer and advertiser demand.

Piracy and Advertising: An Unlikely Union that Just Might Work

Some publishers are turning pirated YouTube clips into advertising opportunities.

Report: Pre-Roll Video Ads Not all that Bad

Given how "unacceptable" we were told this would be to viewers, it's rather remarkable how many people are now obviously accommodated to pre-roll ads in videos. From Beet.TV: The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87…

Sports Illustrated Offers Ad Space through Web Bids

Sports Illustrated is using a Web-based bidding system to sell advertising across its online and offline properties. From Advertising Age Executives at the Time Inc. title, the first one to try an online auction, said the move was partly to recruit those advertisers that aren't in close touch with the sales force anyway. "There are many advertisers out there that…

TOC Recommended Reading

Could the iPhone be a Kindle Killer? (Bill Trippe, Gilbane Publishing Practice Blog) Here's a project I would love to do if I had the time–a face-off between Kindle, the iPhone, the Sony Reader, an eBook Technologies ETI-1, and a few other devices. Take a few book types–novel, textbook, graphical book, business document to begin with–and create a feature…

Smithsonian Advertises Via Bluetooth

The Smithsonian's Freer Gallery of Art and Arthur M. Sackler Gallery are sending out Bluetooth tethers to passers-by. From a Smithsonian press release: … this new medium of advertising prompts Bluetooth phone users to opt-in to receive a free downloadable message … Bluetooth-enabled bus shelters, located in Washington, D.C.'s major pedestrian areas, will deploy a silent prompt to mobile…

Ad Downturn Forces Fashion Mags to Drop Pages

The shaky economy is hitting the normally strong fashion magazine industry. From the Wall Street Journal: As September issues begin hitting the newsstands, two-thirds of the 16 top fashion and beauty magazines by number of ad pages are smaller than a year ago. W magazine, also published by Condé Nast Publications, a unit of Advance Publications, has 18% fewer…