ENTRIES TAGGED "advertising"
Web Video Advertising Stuck on Pause
Users are flocking to Web videos and video companies are serving millions of streams, but video executives speaking at the RBC Capital conference noted that advertisers — the final variable in this equation — have not fully embraced the format. From News.com: So when and for whom will the money start rolling in? Video ad executives said that while YouTube…
News Roundup: New Kindles Rumored, Free Ebooks with Embedded Google Ads, Web Publicity and Giveaways Boost Author's Profile
Rumor: Two New Kindles Coming This Fall Citing an inside source, CrunchGear says Amazon will release two new Kindles in time for the holiday season: The first is an updated version with the same sized screen, a smaller form factor, and an improved interface … The second new model, which is shaped like an 8 1/2 x 11-inch piece of…
Free Ebooks with Embedded Ads Via Scribd-Lulu Partnership
Scribd and Lulu have joined forces to combine Scribd's iPaper format, a Flash-derived viewing technology optimized for bandwidth and speed, with Lulu content. From ReadWriteWeb: Beginning this month on the self-publishing site Lulu.com, you will soon find a broad selection of some of the site's most popular free content made available via the iPaper format … And thanks to…
Last.fm Cuts Artists in on Ad Revenue
Last.fm is sharing ad revenue with with bands through its new Artist Royalty Program. From Wired's Listening Post: Bands and labels that register (or already registered) will start accruing money into Last.fm accounts whenever their music is streamed from the site as of today [7/9/08]. The company already pays artists through rights organizations, including SoundExchange, but this new plan allows…
Downward Slide Continues for Newspaper Revenue
The news, for newspapers, is monotonically downwards. From the New York Times: On top of long-term changes in the industry, the weak economy is also hurting ad sales, especially in Florida and California, where the severe contraction of the housing markets has cut deeply into real estate ads. Executives at the Hearst Corporation say that one of their biggest…
Mark Cuban: Copyright Law Gives Hulu Advantage Over YouTube
Mark Cuban says the Digital Millennium Copyright Act (PDF) gives Hulu a distinct advantage over YouTube: Hulu has one HUGE advantage over YouTube, it has the right to sell advertising in and around every single video on its site. It can package and sell any way that might make its customers happy. YouTube on the other hand, has that right…
News Roundup: Future E-Paper Devices, Potential in Aggregated Ebooks, PBS Web Videos Include Ads
Future Electronic Paper Display Devices Nice overview of electronic paper display (EPD) technologies at Computerworld: [Fujitsu's] Fabric PC looks like a soft trifolded portfolio. Opened, it reveals a flat keyboard on one panel and a display on the other — a display that wraps under the keyboard. Unfold the keyboard as well and the entire inner surface of the device…
PBS Online Videos Include Advertising
PBS is releasing shows on the video site Hulu, but incorporating advertising with a revenue sharing plan. The New York Times Bits blog discusses the move with Andrew Russell, senior vice president of PBS Ventures: PBS has moved online slowly, and right now it makes only a small fraction of its content available over the Internet. One reason is…
Web Confusion Hinders Newspaper Ad Sales
Newspaper sales teams are having a rough time explaining Web advertising's value proposition to customers. From MarketWatch: … newspaper ad sales forces have sometimes had difficulty in explaining the logistics and benefits of online ads to traditional media buyers. Newspapers are trying to sell Internet advertising to some clients who had not been users of print ads in the…
Content Owners and Consumers Need Digital Quid Pro Quo
Digital delivery requires concessions from content owners and consumers — but both sides must be mindful of going too far.