ENTRIES TAGGED "advertising"
Britannica Opens Up with Free Subscriptions
Bloggers, journalists and other Web content creators can apply for free subscriptions to Britannica Online, the Web arm of Encyclopaedia Britannica. Taking a note from the Wall Street Journal, Britannica.com will also allow direct access ("deep-linking") to specific entries. The move is explained in a Britannica.com press release: Access to much of the site, including full-text entries from the…
Free Doesn't Work for Every Company
Hank Williams of Why Does Everything Suck? does an informal economic critique of Chris Anderson's "things tend to free" hypothesis: "Some of you will argue that Google does fine based purely on advertising. But just because one company can commoditize everyone else's work and make pennies on things that used to generate dollars, is that sustainable across the whole…