ENTRIES TAGGED "analytics"

Treating Ebooks Like Software

In this Q&A, Peter Kent of DNAML discusses the merits of in-book transactions, affiliate marketing, and other digital initiatives that can benefit book publishers.

Essential Points in the Free Debate

The signal to noise ratio around free models is obscuring a number of key points. Here's a few worth discussing.

Digital Experiments and Useful Analytics Must Go Hand-in-Hand

A recent IDPF presentation offers an important reminder about the value of hard data in digital experiments.