ENTRIES TAGGED "audience"

A study confirms what we've all sensed: Readers are embracing ereading

A study confirms what we've all sensed: Readers are embracing ereading

BISG's Angela Bole on results from the "Consumer Attitudes Toward E-Book Reading" study.

In this interview, Angela Bole of the Book Industry Study Group reviews results from the "Consumer Attitudes Toward E-Book Reading" study. She says the data looks good for publishers, assuming they can develop the right business models.

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Microsoft/O'Reilly Alliance Means DRM-free Ebooks Coming from MS Press

Full details are in Tim's post on the Radar blog (and in the Press Release and in the statement from Microsoft ), but thought one part of this deal worth calling out specifically here: I'm particularly excited that as part of this agreement, Microsoft has committed to make its ebooks DRM-free and device-independent. One of our goals at O'Reilly has…

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The Confusion Between Content and Containers

The digital realm allows content and containers to exist separately, but their old bond is still tough to break

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Target, Serve and Adapt: A Simple Model for Audience Development

Shifting audiences have pushed publishing into a perpetual beta, but trailblazing companies have found a way to adapt.

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Guccione: Print Downturn Traces Back to Pre-Internet Era

Bob Guccione Jr. says the decline in print readership started long before the Internet arrived. From The Huffington Post: I know the conventional wisdom: that readership is being lost to the speed and efficiency of the Web. But I think the decline of traditional publishing, especially magazines, is more deeply rooted in an arrogance and laziness that goes back 30-plus…

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TOC Recommended Reading

On Being Positive in August (Adam Hodgkin, Exact Editions) Publishers need to consider the possibility that anything that can be published, will certainly be published digitally, and will, in principle, be available anywhere from many devices. That does not mean that it all will be free (why should it mean that?). But it does mean that it will either…

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The Media Industry's Perspective Problem

Media orgs that focus on content containers rather than content consumers will be stymied by "reverse publishing" and other bad habits.

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