ENTRIES TAGGED "audience development"

The Confusion Between Content and Containers

The digital realm allows content and containers to exist separately, but their old bond is still tough to break

Do Publisher Brands Still Have Relevance?

Kate Eltham espies HarperStudio, asking whether they should have a separate Web portal/site, or just operate with a blog. She wonders: can a publisher drive a brand these days? Or just authors? What would make the return on investment worthwhile? Personally, growing up, discovering reading, I remember some imprints with fondness, and I might see their name as an…

Target, Serve and Adapt: A Simple Model for Audience Development

Shifting audiences have pushed publishing into a perpetual beta, but trailblazing companies have found a way to adapt.