ENTRIES TAGGED "author platform"

An author-centric map of publishing

Why it's both an exciting and confusing time to be an author

When I first heard the publishing industry referred to as an ecosystem I immediately wanted to see a map of it on the wall. How does water cycle through the system? Which communities are currently well-placed, and where are the likely spots for new ones to grow?

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It’s the brand, stupid!

Why smaller, well-focused publishers have a direct channel advantage

None of the Big Six are all that interested in creating their own direct channel. They usually say “we already have retail partners…we don’t know how to sell direct and we don’t care to learn.” That’s all true but the real reason they won’t do it, and wouldn’t be successful if they did right now, is because none of them are household brand names.

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The core of the author platform is unchanged — it's the tools that are rapidly changing

The core of the author platform is unchanged — it's the tools that are rapidly changing

Author Jeff Potter on the changing role of the author and how to market your own book.

"Cooking for Geeks" author Jeff Potter offers lessons learned while writing, marketing and selling his book. "The book is no longer the product," Potter says. "The product is now the conversations and community that grow around the book."

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