ENTRIES TAGGED "authors"

Author (R)evolution Day, the Manifesto (Part II)

Collaboration, uncertainty, & rewriting the rules of publishing

I’m Kristen McLean, the founder & CEO of Bookigee, and I’m also the co-chair of TOC’s first conference event designed especially for professional authors and content creators.

This is the second in a two-part essay that lays out the framework for our new conference for authors and creators.

TOC and Publishers Weekly wanted to create this conference because we had a growing awareness that the kinds of conversations and information we were dealing with at TOC—important conversations about the future of publishing—were not making it over the fence to the people who needed it most: the authors and creators.

Read more…

Author (R)evolution Day, the Manifesto (Part I)

Authors and content creators are the future of publishing

I’m Kristen McLean, the founder & CEO of Bookigee, and I’m also the co-chair of TOC’s first conference event designed especially for professional authors and content creators.

TOC and their partners like Publishers Weekly and Argo Navis wanted to create this conference because we had a growing awareness that the kinds of conversations and information we were dealing with at TOC—important conversations about the future of publishing—were not making it over the fence to the people who needed it most: the authors and creators.

Read more…

Amazon, ebooks and advertising

Amazon, ebooks and advertising

Amazon's adoption of ad-supported ebooks is shifting from possible to likely.

Amazon already sells ads on the Kindle. Joe Wikert explains why ad-supported ebooks are a logical next step for the company.

The reinvention of the bookseller

The reinvention of the bookseller

Coffee shops were game changers for bookstores in the '90s. What's next?

Once booksellers accept the reality they can no longer just sell books, they can begin evolving into something dynamic and unique.

Think of it like a political campaign: Baratunde Thurston's book marketing

Think of it like a political campaign: Baratunde Thurston's book marketing

Inside the promotion of "How To Be Black."

Make it easy for people to help you — that’s a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

A venture into self-publishing

A venture into self-publishing

Scott Berkun turned to self-publishing with his latest book, "Mindfire." In this TOC podcast, Berkun discusses the experience and says the biggest surprise was the required PR effort. He also says traditional and self-publishing don't need to be polarized options, for authors or for publishers and editors.

Quid pro quo will define the author-publisher relationship

Quid pro quo will define the author-publisher relationship

Peter Meyers on HTML5, ebook formats and the evolution of publishers and authors.

In this video interview, author and digital book producer Peter Meyers addresses the state of ebooks and book apps and weighs in on the changing relationship between authors and publishers.

Publishing News: One publishing experiment ends, another begins

Publishing News: One publishing experiment ends, another begins

Seth Godin ends The Domino Project, Marc Herman blazes a journalism trail, and authors get personal on tour.

The Domino Project published its final book. Elsewhere, Marc Herman took his long-form journalism straight to a Kindle Single and the WSJ looked at the changing roles of authors on book tours.

The problem with Amazon's Kindle Owners' Lending Library

The problem with Amazon's Kindle Owners' Lending Library

The Kindle Lending Library needs a pay-for-performance model, not a flat fee.

For Amazon's new lending program to be mutually beneficial, the flat-fee compensation model needs to be replaced by a usage spectrum: The more a title is borrowed, the higher the fee to the publisher and author.

Publishing News: Rebooting online news presentation

Publishing News: Rebooting online news presentation

Ben Huh has a fling with news, checking in on the Twitter archive, and readers can now fund authors directly.

In the latest Publishing News: Ben Huh dishes on news organizations moving in the right direction; one year later, the Library of Congress' Twitter Archive is still being built; and the Unbound.co.uk publishing platform launched with some big-name authors.