ENTRIES TAGGED "big data analytics"

Publishing News: Agency pricing, out of the pan and into the fire

Publishing News: Agency pricing, out of the pan and into the fire

Publishers face antitrust investigations, newspapers must control their ads and data, and a look at the most-read web authors.

Antitrust investigations into agency pricing were opened by the EU and the US. Elsewhere, David Soloff at AdAge offered much-needed advice for newspaper/magazine revenue, and Read it Later used its data to identify the web's top authors.