ENTRIES TAGGED "blogs"
Numbers never lie…unless you’re talking social media
Measuring results in our rush to be followed, liked, and shared
Back in college, I took a class on statistics and never forgot the first lesson my professor taught us, which was, “Anyone can manipulate numbers to make them mean whatever they want.” I see this point magnified today by the mass adoption of Twitter and Fakebook, err – I mean Facebook. We’re at a period in time where numbers can mean so much and simultaneously mean so little.
Sifting Through All These Books
We have a massive and growing supply and demand imbalance in the book business. And, as the technologies for creating and distributing books becomes trivial, the supply of books is just going to keep growing exponentially…. How are people going to sift through all these books to find what they want?
[TOC Webcast] Social Media for Publishers
Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific). Webcast Overview So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might…
Publishers Need to Get In on the Conversation
Kassia Krozser has a Cluetrain-like manifesto for publishers. From Booksquare: It's time to get your hands dirty, to dig into the real-world conversation. It's a weird thing, and sometimes awkward and uncomfortable, especially if you're accustomed to public relations-speak and the cheerleader behavior that accompanies marketing messages. When you talk directly to real people who read and buy books,…
Web Publicity Grows Up, Learns the Value of Conversation
Web publicity works best when the audience is spoken with, not at.
TOC Recommended Reading
Direct-To-Fan: Radiohead, Marillion And The End Of Labels (Robert Andrews, paidContent.org) 80s rock group Marillion, hardly a Top 10 draw nowadays, engages its fans so closely that they funded its latest album to the tune of £360,000. Erik Nielsen, who masterminded the strategy as MD of Marillion's Intact Records business arm, told our London EconMusic conference: "About a decade…
Boston Globe Spins Off Weekly Sports Tabloid
Newspapers are turning to niches these days. The latest example is "OT," a new weekly sports tabloid from the Boston Globe: The 24-page, full-color, oversize tabloid – called OT, which stands for "Our Town/Our Teams" … costs 50 cents and will be published every Thursday … The publication's goal is to provide coverage of professional sports teams that goes beyond…
TOC Recommended Reading
Could the iPhone be a Kindle Killer? (Bill Trippe, Gilbane Publishing Practice Blog) Here's a project I would love to do if I had the time–a face-off between Kindle, the iPhone, the Sony Reader, an eBook Technologies ETI-1, and a few other devices. Take a few book types–novel, textbook, graphical book, business document to begin with–and create a feature…
Photo Blog Shows Innovation Still Alive in Media Orgs
Alan Taylor's side project — Boston.com's Big Picture photo blog — is notable for its simplicity and its residence within a large media organization.
TOC Recommended Reading
Lessons Learned from myebook and LinkedIn (Joe Wikert's Publishing 2020 Blog) Where are the "view comments" and "send to a friend" buttons on my Kindle? They don't exist, at least not with Kindle 1.0. But why shouldn't I be able to take pieces of the book I'm reading and send them along to my friends with Kindles for their review?…