ENTRIES TAGGED "blogs"

Guardian Blazes New Media Trail with paidContent.org Acquisition

According to Kara Swisher, The Guardian Media Group has purchased ContentNext, publisher of paidContent.org, for more than $30 million. ReadWriteWeb says this acquisition and separate open-data initiatives have pushed The Guardian to the head of the media pack: What do you get when you combine cutting edge tech openness with some of the leading new media publishers online? A kick…

The Upside of Publisher Blogs

Booksquare's Kassia Krozser explains the benefits of publisher blogs: Just as authors need to better market themselves and their books, so do publishers. While the audience for a publisher website is diverse — authors, booksellers, journalists, agents, readers, and more — talking about books on your website the same way you talk about books in your catalog simply isn't…

The Rise of "Found" Media

Alissa Quart's editorial in the Columbia Journalism Review compares "Lost Media" (magazines, newspapers) with "Found Media" (blogs, Web efforts, etc.), and how different generations interpret journalism's current standing: Right now, journalism is more or less divided into two camps, which I will call Lost Media and Found Media. I went to the Nieman conference partially because I wanted to…

Roundup: Borders Mulling Sale, Blogs to Books

Borders explores possible sale, Fractal Press taps personal finance bloggers for book