ENTRIES TAGGED "book groups"
Why publishers can and should encourage men to read fiction
Yesterday we saw some friends and I gave the female half of the couple a bag stuffed with books. Her husband looked downcast and said “Don’t you have any books for me, Bethanne?”
I explained to him that I did not–I receive fewer nonfiction books and pitches these days because I tend to write about and talk up fiction, although that could change any day depending on what project I’m working on at the time. His disappointment, however, sparked a dinner conversation about why men tend to choose nonfiction over fiction–especially because on of the books we discussed was Midnight in Peking, and our friend’s comment was “It was so good; it read like a novel!”
Penguin is carving a niche for its trade paperbacks by treating the titles as entirely new books. From the Associated Press: … Penguin has mastered the paperback blockbuster, taking a book already out in hardcover and giving it the kind of promotion once reserved for a new release: prominent store placement, author tours, online marketing, appeals to book clubs and…