ENTRIES TAGGED "book marketing"

Think of it like a political campaign: Baratunde Thurston's book marketing

Think of it like a political campaign: Baratunde Thurston's book marketing

Inside the promotion of "How To Be Black."

Make it easy for people to help you — that’s a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

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The core of the author platform is unchanged — it's the tools that are rapidly changing

The core of the author platform is unchanged — it's the tools that are rapidly changing

Author Jeff Potter on the changing role of the author and how to market your own book.

"Cooking for Geeks" author Jeff Potter offers lessons learned while writing, marketing and selling his book. "The book is no longer the product," Potter says. "The product is now the conversations and community that grow around the book."

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Book marketing is broken. Big data can fix it

Book marketing is broken. Big data can fix it

Peter Collingridge on real-time data and analytics in publishing.

Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books.

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