ENTRIES TAGGED "Book Publishers"

Leaky paywalls and ads: What publishers can learn from the New York Times

Leaky paywalls and ads: What publishers can learn from the New York Times

How advertising and freemium apply to books.

Recent analysis of the New York Times' online paywall has put emphasis on advertising and the freemium model. Book publishers may not realize it, but those same things can also apply to their content products.

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