ENTRIES TAGGED "book purchasing"

Amazon: Kindle Owners Buy More Books

In press releases and in Book Expo sessions, Amazon is touting an interesting figure: consumers who purchase a Kindle increase their overall book purchases through Amazon by an average of 2.6 times. That "2.6 times" figure doesn't mean Kindle customers are boosting their print purchases, but it does go a short ways toward quelling ebook cannibalization concerns. At a…