ENTRIES TAGGED "book trailers"

Publishing News: Week in Review

Publishing News: Week in Review

NPR for ebooks, piracy as a promotional tool, and how and when book trailers work.

In the latest Publishing News: Gluejar wants to apply a public broadcasting model to ebooks, Megan Lisa Jones "pirated" her own book, and Quirk Books VP Brett Cohen discusses the intricacies of book trailers.

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Pride and prejudice and book trailers

Pride and prejudice and book trailers

How Quirk Books puts book trailers to use and measures their success.

The literati may despise them, but book trailers can be effective marketing tools when done right. Brett Cohen, vice president of Quirk Books, discusses the production and tracking efforts behind his company's trailers.

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