ENTRIES TAGGED "branding"
Giving consumers a reason to buy direct
At last year’s BEA I heard a Big Six executive state that her company didn’t want to build a direct consumer channel because they’re totally happy with their retail partners. She said it as though the two channels are mutually exclusive. They’re not, of course, and any publisher that isn’t working on building a robust direct-to-consumer channel is missing out on an enormous opportunity.
Snow Patrol and its label Fiction/Polydor will release an interactive iPhone/iPod Touch application to coincide with the band's next album. From Music Week: The application, which will be downloadable online, will enable fans to access a raft of extra content including artwork, behind-the-scenes images and lyrics via the touch screen of their handsets, marking the first time a music…
Intricate Web games and the new "Lost" book club are excellent examples of the community-building moves content creators can use to engage their fanbases.
The importance of clear communication around the murky topic of piracy is highlighted after my first impression of an executive's comment proves incorrect.