ENTRIES TAGGED "content creation"
Ten-inch tablets are just the start of the touchscreen publishing revolution.
If we could combine the touchscreen's ability to signal our layout wishes with the large displays and workspaces that many of us enjoy at our work desks, wouldn't that change the kinds of documents we create?
Lonely Planet's Gus Balbontin on agility in the digital age.
Gus Balbontin, global innovation manager at Lonely Planet, sees a future where agility and seamless experiences across content channels are hallmarks of great publishers.
Digital content isn't defined by editions, so let's stop thinking that way.
Content creators are trained to create defined editions: a book, an article, a movie, etc. Yet, digital content doesn't work that way. It flows and mashes up, dissipates and then reassembles. That's why it's time for a mental shift toward open-ended publishing.