ENTRIES TAGGED "content engagement"

Publishing can be the engine of the engagement economy

Publishing can be the engine of the engagement economy

Brian O'Leary on the opportunities and obstacles of content abundance.

Magellan Media founder Brian O'Leary, addresses issues of content abundance and asserts that publishing needs to reposition itself as the "engine of the engagement economy."

Comment |
Content is a social creature

Content is a social creature

Bob Stein on the social side of publishing.

Bob Stein, founder and co-director of The Institute for the Future of the Book, says content has always been social, but the best experiences will come when content is designed for engagement.

Comment |