ENTRIES TAGGED "content"
Shifting audiences have pushed publishing into a perpetual beta, but trailblazing companies have found a way to adapt.
Intricate Web games and the new "Lost" book club are excellent examples of the community-building moves content creators can use to engage their fanbases.
The psychological benefits of free products can yield business opportunities for publishers and content creators.
The news, for newspapers, is monotonically downwards. From the New York Times: On top of long-term changes in the industry, the weak economy is also hurting ad sales, especially in Florida and California, where the severe contraction of the housing markets has cut deeply into real estate ads. Executives at the Hearst Corporation say that one of their biggest…
Two recent news stories illustrate the problems that arise when traditional businesses go after digital envelope pushers.