ENTRIES TAGGED "digital formats"

TOC Recommended Reading

Create Digital First (Martyn Daniels, Brave New World) Today we are the start of a digital consumer offer but it is in the main based on yesterday's physical cost model, processes and perceptions. Merely taking the finished book and generating a digital rendition that mirrors the physical one is what music did with CDs. Is it logical to merely replicate…

Levels of Quality and Revenue Streams

A mix of low and high-quality digital formats could increase awareness and satisfy consumer and advertiser demand.