ENTRIES TAGGED "digital publishing"
iPhone App Outperforms Most Print (Computer) Books This Holiday Season
Conventional wisdom suggests that when choosing pilot projects, you pick ones with a high likelihood of success. It's hard to argue that iPhone: The Missing Manual was a reasonable choice for testing the iPhone App waters. But while we knew it would do well, we've been quite pleased with just how well: If the iPhone App by itself had been…
Interstitial Publishing: A New Market from Wasted Time
To grow, publishers must either battle other publishers over market share or identify and serve new markets. Which brings us to interstitial publishing; publishing between the cracks.
TOC Recommended Reading
The Future Is A Foreign Country (Timo Hannay, Nascent) As with my journey to Japan, my personal response to all this internet-enabled weirdness was one of almost unadulterated joy. The fact that it is disrupting publishing is, I think, the single most important reason that I've come into the industry. How boring the last 550 years since Gutenberg have…
Game Re-creates Lost Oakland Neighborhood
My hat's off to the release of a superb project out of the UC Berkeley Journalism School that re-creates a "lost" and once vibrant neighborhood of Oakland, 7th Street: There's much more to be done — developing a curriculum so grade school students can use the game to learn about 7th Street and the blues and jazz scene (we got…
How Hackers Show it's Not All Bad News at the New York Times
The hacking-friendly culture within the New York Times just may save the organization.
Calling Google a Publisher Underestimates its Platform
Misrepresenting Google and other platform companies limits opportunities for publishers.
Reading Campaign Taps Web Trickery
The following is for entertainment/information purposes only. Don't blame us when you get fired for reading Animal Farm on the job. Read at Work is a Web site that displays a Windows XP overlay on your computer (in itself not all that impressive … especially if you're on a Mac). But look closer and you'll see that the clickable…