ENTRIES TAGGED "digital strategy"
Waterstones and Amazon team up, Google's battle with newspapers continues, and the Big Six to become the Big Five?
Here are a few stories from the publishing space that caught my attention this week.
U.K. bookstore teams up with Amazon
Charlotte Williams and Lisa Campbell report this week at The Bookseller that Waterstones bookstore in the U.K. launched its Amazon Kindle promotion, wherein customers can purchase a Kindle, Kindle Fire, Kindle Fire HD, or (by the end of the month) a Kindle Paperwhite in their brick-and-mortar stores. Williams and Campbell report that the point-of-sale slogan reads in part: “There are two sides to every story. With books and now Kindle you can enjoy both at Waterstones.”
In an interview with Leo Kelion at the BBC, Waterstones’ managing director James Daunt defends the move against critics who declare he’s signed the bookstore’s death warrant, saying he’s not a “moron” and indicating (without specifics) that the store is making money off the deal. Daunt also argues that you have to look at the bigger picture:
“All that we have to do is encourage people to come into our shops and to choose the books. I don’t frankly care how they then consume then, or read them, or indeed buy them. But if you spend time in my shops, and you really enjoy it, and you come back more often and spend longer, you’re going to spend money in my shops.”
Though Kelion calls the move “a twist no one saw coming,” someone did see this coming — a bookseller, in fact. In a Q&A following The Kepler’s 2020: Building the Community Bookstore of the 21st Century session at TOC 2012, Kepler’s 2020 project leader Praveen Madan said:
“[Ebooks are] something we want to provide; we want to be part of the overall experience. But the solution and the technology has to come from somebody else. I’m very serious about looking at [partnering with] Amazon and just giving away Kindles and telling people it’s okay — you have our permission. Walk into the bookstore, browse the books and download the books on your Kindle.”